RB2B

What is RB2B

RB2B is a person-level website visitor identification tool that de-anonymizes B2B website traffic — revealing not just which companies are visiting your site (as most IP-based visitor ID tools do) but the actual individual people behind those visits, complete with their LinkedIn profiles and firmographic data. While account-level visitor identification has been available for years through tools like Leadfeeder and Clearbit, RB2B's core differentiator is resolving traffic to the individual person rather than just the company, enabling direct LinkedIn outreach to a warm prospect who has already expressed intent by visiting your site. The platform claims to identify 70–80% of website visitors, matching them via a proprietary identity network against behavioral and firmographic data.

Setup takes approximately 5 minutes: install a lightweight JavaScript pixel on your website, connect your Slack workspace, and RB2B immediately begins pushing identified visitor profiles — name, job title, company, LinkedIn URL, pages visited, time on site — directly into a dedicated Slack channel in real time. This real-time Slack-first delivery is central to RB2B's product philosophy: rather than requiring reps to log into a dashboard to review visitor data, signals come to them in the tool they're already working in. The platform integrates with 50+ apps including Salesforce, HubSpot, and Zapier for automated routing and CRM enrichment. Pricing starts with a permanent free plan (150 credits/month, LinkedIn profiles, Slack delivery) and scales to Pro+ from $149/workspace/month for higher credit volumes, email address access, HubSpot/Zapier integration, and traffic insights.

RB2B's critical limitation is geographic scope: person-level identification is available only for US-based visitors. For traffic originating outside the United States, RB2B provides company-level identification only — not individual person identification — due to GDPR and international privacy law constraints. Teams with primarily non-US website traffic will see significantly lower person-level match rates. RB2B is also not a CRM, email sequencer, or outreach automation platform — it is purely a visitor intelligence and signal delivery tool, and teams need separate tools to act on the leads it surfaces.

How RB2B Works

RB2B works by deploying a JavaScript tracking pixel on your website that captures visitor sessions and sends them to RB2B's identity resolution engine. When a visitor lands on your site, the pixel fires and RB2B queries its proprietary identity network — a database built from opt-in data, cookie-based matching, and third-party data partnerships — to match the anonymous session to a known individual. When a match is found (70–80% of US traffic), RB2B assembles a profile including the person's name, job title, LinkedIn URL, company firmographics (size, industry, revenue), pages visited, time on site, and entry source, then delivers this profile in real time to your configured destination — most commonly a Slack channel, but also HubSpot, Salesforce, Zapier webhooks, or the RB2B dashboard.

The credit system governs how many identified visitors you receive per month: the free plan includes 150 credits monthly (one credit = one identified person), and Pro+ plans range from 300 to 10,000 credits per month at $149/workspace/month base pricing with $0.85 overage cost per additional credit. Filters let you refine which visitor profiles consume credits — you can configure RB2B to only identify visitors from companies matching your ICP (specific revenue ranges, employee counts, geographies, industries) so credits are not wasted on clearly unqualified traffic. SOC 2 Type II compliance ensures the identification process meets enterprise security standards.

Key Features

RB2B identifies 70–80% of website visitors at the person level (US traffic), delivering real-time LinkedIn profiles and firmographic data directly to Slack and your CRM — with 5-minute setup and 50+ integrations:

Who Should Use RB2B

RB2B is for US-focused sales and marketing teams that are already generating meaningful website traffic and want to convert a portion of that anonymous traffic into warm, contactable prospects — without waiting for visitors to fill out a form.

Perfect For:

• Inbound-led sales teams that want to follow up with website visitors before they go cold — the classic RB2B use case is a sales rep who receives a real-time Slack notification that a VP of Sales at a target-profile company just spent 4 minutes on the pricing page. Without RB2B, that visit is anonymous data in Google Analytics. With RB2B, the rep has the visitor's name, LinkedIn URL, job title, and pages visited within seconds — enough context to send a highly personalized, timely LinkedIn message or email referencing what they were looking at. For companies with active content marketing or paid demand gen generating website traffic, this converts existing spend into additional warm pipeline without any incremental advertising or outreach cost per lead
• B2B SaaS and tech companies with US-heavy traffic running intent-based outreach programs — RB2B is particularly well-suited for B2B SaaS companies whose target buyers (IT decision-makers, sales and marketing leaders, finance executives) are heavily concentrated in the US, where person-level match rates are highest. For these companies, RB2B provides a continuous stream of warm inbound-signal leads — people who have already expressed interest by finding and visiting the site — that can be layered into outreach sequences as high-priority prospects. The combination of RB2B person-level data with Clay or Apollo for additional enrichment, then Instantly or Smartlead for personalized outreach, is a common high-converting workflow among growth teams
• SDRs and AEs who want Slack-native lead delivery without logging into another dashboard — one of RB2B's most-cited strengths is its workflow integration. Rather than requiring reps to check a separate analytics platform, visitor profiles arrive in Slack — the tool most sales teams are already in all day. ICP filters ensure reps only see profiles for visitors who match their target criteria (relevant company size, industry, job title), keeping signal-to-noise ratio high. This makes RB2B actionable for individual reps rather than just a data tool for RevOps — a sales rep can act on an RB2B alert within minutes of receiving it, while the visit intent is still fresh
• Marketing teams doing ABM who want to know when target accounts are actively researching — for account-based marketing programs with a defined target account list, RB2B can be configured to alert the account owner whenever someone from a target account visits the website — triggering timely, personalized outreach while intent is high. This "account spiking" use case transforms website traffic from a passive vanity metric into an active sales trigger. Combined with campaign tracking parameters, RB2B also helps marketing teams understand which content or ads are driving visits from their highest-value target accounts
• Agencies and consultants managing client pipelines — RB2B's workspace-based pricing (one subscription covers unlimited users within a workspace) makes it cost-effective for agencies running websites for clients where the goal is generating qualified inbound leads. Multiple team members can receive filtered Slack alerts and act on visitor intelligence from the same workspace subscription without per-seat cost increases. Companies like Mixmax and Sendspark are cited as RB2B customers using it to build reliable inbound-sourced pipelines

How to Use RB2B

Sign up for the free plan at go.coldiq.com/rb2b, install the pixel on your website in 5 minutes, connect Slack, configure your ICP filters, and start receiving real-time visitor profiles in your Slack channel. Upgrade to Pro+ for email access, HubSpot/Zapier integration, and higher credit volumes.

Step-by-Step Process:

• Sign Up and Install the Pixel: Create your RB2B account at go.coldiq.com/rb2b — the free plan requires no credit card and gives you 150 credits per month (one identified visitor = one credit). Once signed in, copy your unique RB2B JavaScript pixel and paste it into the <head> section of your website. This can be done directly in your site's HTML, via Google Tag Manager, or through most CMS platforms (WordPress, Webflow, Framer, etc.) in under 5 minutes. No developer required for standard installations. After the pixel is live, RB2B begins capturing visitor sessions immediately and matching them against its identity network
• Connect Slack for Real-Time Delivery: In your RB2B dashboard, connect your Slack workspace via OAuth and designate the channel(s) where identified visitor profiles should be delivered. You can configure multiple channels with different routing rules — for example, routing enterprise-tier visitor profiles to a dedicated AE channel while sending SMB profiles to a general sales channel. Each Slack alert includes the visitor's name, job title, company, LinkedIn profile URL, pages visited on your site, time on site, and visit timestamp. The free plan supports unlimited Slack users, meaning your entire sales team can receive and act on alerts from a single workspace subscription
• Configure ICP Filters to Control Credit Spend: Without filters, RB2B will attempt to identify every US visitor and count each identification against your monthly credit limit. Configure filters in the RB2B dashboard to match your ICP — filter by company employee count (e.g., only identify visitors from companies with 50–5,000 employees), company revenue, industry, geography, or job title. This ensures your credit allocation is spent on visitors that match your target customer profile rather than individuals who could never become customers. Good filter setup is the single most important configuration step for maximizing RB2B ROI, especially on the free plan where 150 monthly credits is the limit
• Set Up CRM Integration and Automated Routing (Pro+): On the Pro+ plan, connect HubSpot or use Zapier to route identified visitors into your CRM automatically — creating contacts, updating lead records, enrolling prospects in sequences, or triggering tasks for reps. A typical workflow: RB2B identifies a visitor → Zapier creates a contact in HubSpot with visitor data → HubSpot enrollment workflow adds the contact to a LinkedIn outreach sequence → rep receives task to send a personalized connection request within 24 hours of the visit. For teams using Clay, a common workflow is: RB2B webhook → Clay table → Clay enriches with additional data (email, phone, company insights) → enrollment in Instantly or Smartlead cold email sequence. The $0.85 per-credit overage on Pro+ means high-traffic months with many ICP-matching visitors have predictable incremental costs
• Act on Visitor Intelligence and Measure Results: The highest-converting RB2B workflow is immediate, personalized outreach to identified visitors within 1–24 hours of their visit, while intent is still active. Use the pages-visited data to craft hyper-relevant outreach: a visitor who spent time on your pricing page warrants a different message than one who read a blog post. Track your response rates and meeting conversion rates from RB2B-sourced outreach vs. cold outbound to quantify the pipeline contribution. Use the RB2B Academy — which includes setup guides, outreach templates, and workflow documentation — to accelerate implementation. Live 24/7 support is available for Pro+ subscribers

RB2B Pricing

RB2B has a free plan (150 credits/mo · LinkedIn profiles · Slack push). Pro+ starts at $149/workspace/mo (300–10,000 credits · HubSpot · Zapier · traffic insights). 7-day full trial. →