Outplay

What is Outplay

Outplay is an AI-powered multichannel sales engagement and automation platform built specifically for fast-scaling SMBs. It helps sales teams automate personalized outreach and follow-ups across email, LinkedIn, phone, SMS, and chat — coordinated in intelligent sequences with action-based triggers, conversation intelligence, and bi-directional CRM integrations. Outplay is differentiated by its SMB-focused pricing (starting at $39/mo per workspace), its 7-day free trial with no credit card required, and its reputation for hands-on customer support and fast rep ramp-up — customers like Employer Advantage and Uscreen report new sales reps becoming productive in days rather than months. Setup complexity is rated Advanced on ColdIQ.

Outplay's plan architecture serves a clear spectrum of team sizes and needs: the Starter plan ($39/mo per workspace, 1 user) is designed for solo founders and individual SDRs testing multichannel outreach; the Growth plan ($89/mo per user, annual) unlocks full multichannel outreach, Salesforce integration, and 240 minutes of call transcription; the Enterprise plan ($139/mo per user, annual) adds a power dialer, 15 mailboxes per user, Slack integrations, custom roles and permissions, and 480 minutes of transcription; and the AI SDR plan ($99/mo per workspace, annual) adds 300 lookalike leads, unlimited AI agents, AI personalization, and auto-generate sequences — enabling a semi-autonomous AI outreach motion on top of the core platform.

Outplay is not a lead generation or lead database tool. It requires teams to bring their own cleaned prospect lists — it does not include a built-in contact database like Apollo or Reply.io's 1B+ database. Outplay is a sequencing, automation, and engagement platform: the ideal complement to a data tool like Apollo, Clay, or a CRM that already holds qualified contact records. Teams that need contact data discovery built into the same platform will find Apollo or Reply.io better-suited; teams that already have qualified lists and need a powerful, cost-effective multichannel sequencer with strong CRM integration and conversation intelligence will find Outplay a strong fit.

How Outplay Works

Outplay works through four integrated layers: Sequence Automation, Multichannel Engagement, Conversation Intelligence, and CRM Sync — designed to turn pre-qualified prospect lists into booked meetings through coordinated, AI-assisted outreach.

The Sequence Automation layer enables action-based trigger sequences — sequences that branch and progress based on prospect behavior (email opens, link clicks, replies, call outcomes) rather than fixed time delays alone. This means a prospect who opens an email but doesn't reply gets a LinkedIn touchpoint rather than another identical email; a prospect who answers a call and asks to follow up next quarter gets moved to a long-term nurture sequence automatically. The Multichannel Engagement layer coordinates outreach across email (unlimited emails, 5–15 mailboxes depending on plan), LinkedIn (automated outreach), phone (built-in dialer on Enterprise plan, power dialer), SMS, and chat — all within the same sequence workflow, tracked in a single prospect timeline. The Conversation Intelligence layer records and transcribes calls (240 min on Growth, 480 min on Enterprise), providing AI-generated insights on call quality, objection patterns, and rep performance — functioning as a lightweight conversation coaching tool without requiring a separate platform like Gong or Chorus. The CRM Sync layer provides bi-directional integration with HubSpot, Salesforce (Growth plan+), and Pipedrive — syncing prospect activity, sequence status, and engagement data both ways, ensuring the CRM reflects actual outreach activity without manual logging.

Key Features

Outplay combines multichannel sequence automation, conversation intelligence, and AI SDR capability in one SMB-priced platform — no contact database included, bring your own lists:

Who Should Use Outplay

Outplay is purpose-built for fast-scaling SMBs, startups, and scale-ups with existing prospect lists that need a powerful, cost-effective multichannel engagement platform with strong CRM integration and conversation intelligence — without the enterprise price tags of Salesloft or Outreach.

Perfect For:

• SMBs and scale-ups that have a working outbound process with existing qualified prospect lists and need to graduate from manual outreach or basic email sequences to true multichannel automation with behavioral triggers — Outplay's core value proposition for established SMB sales teams is replacing the combination of a basic email sequencer (Mailshake, Outreach Starter, or even manual Gmail sequences) and separate LinkedIn manual outreach with a coordinated multichannel platform where all channels — email, LinkedIn, phone, SMS, chat — are orchestrated in one sequence with action-based triggers. The behavioral trigger system is a meaningful step up from simple time-based step sequences: instead of "send email → wait 3 days → send email 2 → wait 3 days → send LinkedIn message," Outplay's sequences respond to what prospects actually do. An email open without reply triggers a LinkedIn connection request within hours; a positive call outcome with a "call back next quarter" signals triggers a 90-day re-engagement sequence; a clicked link triggers a personalized follow-up referencing the specific content the prospect engaged with. For teams that have plateaued on basic email sequences and are seeing diminishing returns from higher send volume, the behavioral sophistication of Outplay's trigger system is the lever that improves reply rates without increasing list size
• Sales teams that need conversation intelligence — call recording, transcription, and coaching insights — without paying for a separate enterprise Gong or Chorus subscription — Conversation intelligence is typically the preserve of enterprise sales teams with enterprise budgets: Gong starts at $1,200+/yr per user, Chorus is comparable, and both require significant IT setup and integration work. Outplay includes call recording, transcription (240 min/mo on Growth, 480 min/mo on Enterprise), and AI-generated coaching insights as part of the core plan — at $89–$139/mo per user. For SMB sales managers who want to review rep calls, identify objection patterns, coach on specific conversation moments, and track which call frameworks correlate with positive outcomes without adopting a standalone conversation intelligence platform, Outplay's built-in capability is a cost-effective solution. The integration with the sequence platform means call outcomes automatically trigger sequence actions — a call that ends with "send me a proposal" automatically moves the prospect to a proposal follow-up sequence without the rep needing to manually update the CRM and the sequencer separately
• Teams that use HubSpot or Salesforce as their CRM of record and need bi-directional sync that actually works — not one-way activity logging that creates data hygiene problems over time — CRM integration quality is often the hidden deciding factor in sales engagement platform selection, because poor integration compounds over months into a CRM that doesn't reflect actual prospect engagement. Outplay's bi-directional CRM sync with HubSpot and Salesforce (Growth plan+) means that prospect status changes in the CRM update the Outplay sequence (a prospect marked as "closed-lost" in Salesforce is automatically removed from active sequences), and sequence activity logged in Outplay (email sends, opens, clicks, calls, LinkedIn touches) is automatically recorded as CRM activities in HubSpot or Salesforce — eliminating the manual data entry burden that causes reps to skip logging activities and leads to CRM data degradation. For sales managers who rely on CRM data for pipeline reviews, forecast calls, and rep performance analysis, Outplay's bi-directional sync provides confidence that the CRM accurately reflects outreach activity without requiring manual discipline from reps
• Early-stage founders and solo SDRs who want to run professional multichannel outreach affordably — starting with the $39/mo Starter plan — and scale up to full team plans as the business grows — Outplay's Starter plan at $39/mo per workspace (1 user, annual billing) is one of the most accessible entry points for a multichannel outreach platform with genuine automation capability. It includes 5,000 prospects/mo, 20K prospect storage, 5 mailboxes, unlimited emails, and basic AI tools — enough for a founder or first sales hire to run coordinated email + LinkedIn outreach sequences on 5,000 prospects per month. As the team grows, upgrading to Growth ($89/mo per user) unlocks the full multichannel capability including phone, SMS, Salesforce integration, and call transcription. The 7-day free trial with no credit card required makes Outplay one of the lowest-friction platforms to evaluate — founders can test the full workflow and contact support before committing a dollar
• Teams that want to add AI SDR capability to an existing outbound motion — using AI to find lookalike leads, generate personalized sequences, and run parallel autonomous outreach alongside human-managed sequences — Outplay's AI SDR plan ($99/mo per workspace, annual) adds an autonomous AI outreach layer on top of the core engagement platform: 300 lookalike leads per month (AI identifies prospects similar to existing customers), unlimited AI agents, AI personalization (generates prospect-specific opening lines and sequence content from LinkedIn profiles and company data), and auto-generate sequences (AI builds complete sequence templates based on ICP and offer context). Crucially, the AI SDR plan runs in both auto mode (fully autonomous) and co-pilot mode (AI generates, human approves before sending) — allowing teams to start with co-pilot mode to validate AI output quality before moving to full autonomy. This graduated approach to AI automation makes Outplay's AI SDR adoption lower-risk than platforms that only offer a fully autonomous mode, and the $99/mo per workspace pricing (not per user) makes it cost-effective to add to an existing team plan

How to Use Outplay

Start with Outplay's 7-day free trial at go.coldiq.com/outplay — no credit card required. Choose your plan based on team size: Starter ($39/mo, 1 user workspace) for solo founders/SDRs, Growth ($89/mo per user) for full multichannel teams, Enterprise ($139/mo per user) for teams needing power dialing and Slack integration, AI SDR ($99/mo workspace) for autonomous AI outreach. Plans are billed annually.

Step-by-Step Process:

• Set Up Your Account & Connect Your Tech Stack: After signing up, connect your email accounts (Google Workspace or Microsoft 365) — up to 5 mailboxes on Starter/Growth, 15 on Enterprise. Connect your CRM: HubSpot on any plan, Salesforce on Growth and Enterprise plans, Pipedrive also available. Enable bi-directional sync immediately so that CRM contact status changes propagate to Outplay sequences and sequence activity logs back to CRM automatically. Connect your meeting scheduler (Calendly or native booking links) for automatic meeting confirmation and sequence pause when a meeting is booked. If using the Enterprise plan, configure the built-in phone dialer: set your calling number, voicemail drop recordings, and call analytics preferences. Access Outplay's Learning Hub and request onboarding support — Outplay's customer support reputation is a core differentiator, and the team offers hands-on setup help that typically gets new reps productive within days
• Import Your Prospect List: Import your pre-qualified prospect list via CSV, CRM import, or direct LinkedIn prospecting integration. Outplay does not include a built-in contact database — bring your own cleaned list from Apollo, Clay, Lusha, or your CRM. Clean and segment your list before importing: remove duplicates, validate email addresses, and segment by ICP subsegment (different industries, company sizes, or roles may need different sequence messaging). The Starter plan supports 5,000 prospects/mo and 20K prospect storage; Growth and Enterprise support unlimited prospects. Map imported fields to Outplay's contact properties and CRM fields — proper field mapping ensures personalization variables in sequences pull the correct data (first name, company, job title, custom fields) for each prospect
• Build Your Multichannel Trigger Sequences: Create a new sequence in Outplay's sequence builder. Start with your email steps — write your opening email, first follow-up, and break-up email as the email backbone. Add LinkedIn steps between email steps: LinkedIn connection request after email 1; LinkedIn message after email 2 (assuming connection was accepted); LinkedIn InMail if not connected. Add phone steps (call + voicemail drop) for prospects who engaged with email content but haven't replied — calls to email-engaged prospects significantly outperform cold calls. Add SMS steps for prospects in markets where SMS outreach is appropriate. Configure action-based triggers for each step: if prospect opens email → accelerate to next step in 24 hours; if prospect clicks link → notify rep for immediate follow-up; if prospect replies → remove from sequence and create CRM task; if call answered → trigger proposal sequence; if call goes to voicemail → drop voicemail recording and continue sequence. Use Outplay's AI tools (Basic on Starter, full suite on Growth+) to generate personalized opening lines from LinkedIn profile data and company context
• Launch & Monitor via the Single Source of Truth Dashboard: Activate your sequence and monitor performance in Outplay's unified dashboard — the single source of truth showing each prospect's full engagement timeline across all channels. Track email open rates, click rates, reply rates, call connect rates, and LinkedIn acceptance rates by sequence and by step. Use the conversation intelligence dashboard (Growth/Enterprise) to review call recordings, read AI-generated call summaries, and identify patterns in successful vs. unsuccessful calls. Create sequence performance reports to share with sales managers: which sequences are generating the most positive replies, which steps have the highest drop-off, which reps are running the most effective sequences. CRM sync ensures that all this activity is also reflected in HubSpot or Salesforce pipeline records for leadership reporting without duplicating data entry
• Scale with AI SDR (Optional): If adding the AI SDR plan ($99/mo workspace), configure the lookalike lead finder: input your best existing customer profiles and Outplay's AI identifies 300 lookalike prospects per month matching similar firmographic and technographic signals. Set AI SDR to co-pilot mode initially — AI generates personalized sequence steps and outreach messages for human review and approval before sending. Once quality is validated over 2–4 weeks, switch high-confidence segments to auto mode for fully autonomous AI outreach. Monitor AI SDR performance separately from human-managed sequences: compare reply rates, meeting booked rates, and pipeline attributed to AI vs. human outreach. Use AI SDR auto-generate sequences to create new sequence templates instantly — input your ICP and value proposition and the AI produces a complete multi-step multichannel sequence ready for launch

Outplay Pricing

Reply.io offers modular pricing: Multichannel All-Inclusive $89/user/mo · Sales Outreach AI SDR $159/team/mo · Jason AI SDR $500/workspace/mo. LinkedIn add-on $69/account/mo · Calls & SMS add-on $29/account/mo. 14-day free trial. →