Clearbit

What is Clearbit

Clearbit is a B2B data enrichment and lead intelligence platform — and one of the most widely-adopted data foundations in the modern GTM stack. Originally built as a standalone API-first enrichment service, Clearbit was acquired by HubSpot in 2023 and has since been rebranded as Breeze Intelligence for HubSpot, though it continues to operate both as a native HubSpot feature and via its existing API for non-HubSpot customers. At its core, Clearbit aggregates data from public web sources, proprietary data partnerships, and LLMs to build comprehensive firmographic and technographic profiles for companies and contacts — enriching records with data points including company size, industry classification (using Clearbit's granular sector/subsector taxonomy), annual revenue, funding stage, tech stack, and more, plus contact-level attributes like job title, seniority, department, and email address. The result is a continuously refreshed B2B data layer that turns partial or incomplete CRM records into rich, actionable profiles in real time.

Beyond enrichment, Clearbit provides three additional high-value use cases that distinguish it from pure data providers. Reveal (visitor identification) de-anonymizes website traffic at the company level — identifying which companies are visiting your site, what pages they're viewing, and how frequently they return, enabling marketing and sales teams to surface high-intent accounts from anonymous web traffic. Lead scoring uses Clearbit's enriched firmographic data to automatically score and route inbound leads against ICP criteria — assigning fit scores based on company size, industry, funding, and technographics, then routing high-fit leads to the appropriate sales rep or queue without manual review. Form shortening uses Clearbit's enrichment data to progressively reduce form fields for known visitors — detecting when a website visitor's company or email is already known in Clearbit's database and pre-filling or hiding redundant form fields, increasing form completion rates and reducing friction for high-fit inbound prospects. Setup complexity is Advanced — Clearbit requires technical integration work and is most powerful when deeply integrated with CRM, marketing automation, and web analytics platforms.

Clearbit / Breeze Intelligence is not a standalone CRM, a sales engagement platform, or a cold outreach tool. It is a data infrastructure layer designed to be embedded in an existing GTM stack — enriching the records that flow through your CRM, marketing automation platform, and website in real time. Teams seeking a self-contained prospecting database, cold email tool, or ABM orchestration platform will need complementary tools alongside Clearbit. For HubSpot customers specifically, Breeze Intelligence is now native within the HubSpot platform, making it the most frictionless data enrichment option for teams already on HubSpot. For non-HubSpot customers, Clearbit's API remains a powerful enrichment layer that integrates with Salesforce, Segment, and custom data pipelines.

How Clearbit Works

Clearbit operates as a real-time data enrichment engine embedded in your existing data flows. When a new lead, contact, or company record is created — whether through a form submission, CRM import, or API trigger — Clearbit's enrichment API automatically looks up that record against its database of 200M+ contacts and 20M+ companies, returning a standardized set of firmographic, technographic, and contact-level attributes within milliseconds. The enrichment data is sourced from a combination of public web crawling, proprietary data partnerships, and LLM-assisted extraction — with ongoing refresh cycles to maintain data freshness. Enrichment can be triggered in multiple modes: real-time enrichment (triggered on record creation), bulk enrichment (batch processing of existing CRM records), and streaming enrichment (continuous updates as Clearbit detects changes in underlying data).

The Reveal product works by installing a JavaScript snippet on your website that captures visitor IP addresses and maps them to company records in Clearbit's database — returning the visiting company's name, industry, size, tech stack, and other firmographic attributes for each session. This data can be sent to your CRM, marketing automation platform, or analytics tools to trigger alerts for high-fit visitors, add accounts to retargeting audiences, or notify sales reps of activity from target accounts. The Lead Scoring product uses the enriched firmographic data to automatically calculate a fit score for each inbound lead against configurable ICP criteria — enabling marketing automation rules that route high-fit leads immediately to sales while queuing lower-fit leads for nurture sequences. The Form Shortening product (Progressive Profiling) uses Clearbit's enrichment to detect known companies from email domains and pre-fill form fields, showing shorter forms to visitors whose data is already known — typically increasing form completion rates by 20–40%.

Key Features

Clearbit / Breeze Intelligence delivers a comprehensive B2B data enrichment and lead intelligence layer covering enrichment, visitor identification, lead scoring, and form optimization:

Who Should Use Clearbit

Clearbit is recommended for B2B marketing, sales, and revenue operations teams that need a reliable, real-time data enrichment layer to improve the quality of their CRM records, automate lead scoring and routing, identify high-fit anonymous website visitors, and reduce form friction for inbound conversions — particularly teams already on HubSpot or using Salesforce with the need for API-grade enrichment.

Perfect For:

• HubSpot customers who want native data enrichment without managing a separate API integration — As Breeze Intelligence for HubSpot, Clearbit is now the most frictionless enrichment option for HubSpot users. Records in HubSpot CRM, Marketing Hub, and Sales Hub can be enriched automatically without any custom API work — company and contact records receive firmographic and technographic attributes directly from the HubSpot interface, enabling ICP scoring, segmentation, and routing workflows that would otherwise require developer resources to build. For HubSpot customers who currently have incomplete CRM records (missing industry, company size, tech stack, or contact seniority data), Breeze Intelligence can enrich the entire database in a single bulk operation, providing immediate improvement in the quality of segmentation, list building, and lead routing. The native integration also means enrichment data is automatically available in HubSpot workflows, smart lists, lead scoring properties, and reporting without any data mapping configuration
• Marketing operations teams that need automated lead scoring and routing based on firmographic fit — One of Clearbit's highest-ROI use cases is automating the lead scoring and routing logic that would otherwise require manual review or basic form-based qualification. When an inbound lead arrives — from a form fill, content download, trial signup, or demo request — Clearbit enriches the record in real time and scores it against configurable ICP criteria (company size, industry, funding stage, tech stack, geography). High-fit leads can be immediately routed to the appropriate sales rep or queue, triggering instant follow-up sequences; low-fit leads are automatically enrolled in nurture tracks. This automation eliminates the scoring latency and inconsistency that come from manual review, ensuring that high-intent inbound leads from ICP accounts receive immediate, personalized attention — a meaningful improvement in speed-to-lead for marketing teams measured on pipeline contribution from inbound
• Demand generation and ABM teams that need to identify and prioritize anonymous website visitors from target accounts — Clearbit's Reveal product is the most established use case for website visitor de-anonymization. By identifying which companies are visiting your website — including what pages they're viewing, how frequently they return, and which content they engage with — Reveal gives demand generation teams a continuous stream of warm, intent-indicated accounts to add to outbound sequences, retargeting campaigns, and sales alert workflows. For ABM teams with defined target account lists, Reveal enables real-time alerts to sales reps when a named account visits a high-intent page (pricing, demo request, competitor comparison), allowing rep follow-up while the account is actively engaged. For demand generation teams, Reveal data can feed directly into advertising platforms to build custom audiences of companies currently visiting the site — enabling highly targeted retargeting to in-market accounts
• Growth and product-led teams using form shortening to improve inbound conversion rates — Clearbit's Progressive Profiling (form shortening) feature addresses one of the most persistent conversion rate optimization challenges in B2B marketing: the tradeoff between form length and conversion rate. Standard best practice requires shorter forms to maximize completion rates, but shorter forms mean less qualification data. Clearbit resolves this by detecting when a visitor's company or email is already in its database and automatically hiding or pre-filling the fields for which data is already known — showing only 2–3 fields to visitors from known companies rather than the full 6–8 field form. For SaaS companies with meaningful inbound traffic, form shortening typically increases form completion rates by 20–40% for known-company visitors without sacrificing the firmographic data required for lead scoring and routing. This makes it particularly valuable for PLG companies with free trial or demo request flows where conversion rate improvements directly impact pipeline
• Revenue operations teams building data pipelines that require programmatic, API-grade enrichment at scale — For RevOps teams managing complex data architectures — enriching records from multiple inbound channels, maintaining CRM data quality standards, or syncing enrichment data across multiple systems (CRM + data warehouse + marketing automation) — Clearbit's API provides the most flexible integration model. The enrichment API supports real-time person and company lookup, streaming enrichment via webhooks, and bulk enrichment for batch processing. For teams that need to enrich records from custom data sources (event registrations, product signups, partner leads), or that need enrichment data to flow into a data warehouse (Snowflake, BigQuery, Redshift) for downstream analytics, Clearbit's API provides the programmatic control that no native CRM integration can match. The API also enables custom enrichment triggers — enriching only records that meet specific criteria, or re-enriching records on a defined schedule — enabling precise control over credit consumption and data freshness

How to Use Clearbit

Contact Clearbit / HubSpot at go.coldiq.com/clearbit to discuss your use case and get pricing. For HubSpot customers, Breeze Intelligence is available directly within the HubSpot platform as an add-on. For non-HubSpot customers, Clearbit's API provides programmatic enrichment for Salesforce, Segment, and custom data pipelines.

Step-by-Step Process:

• Contact Sales & Choose Your Integration Path: Clearbit pricing is custom and not publicly listed — contact sales at go.coldiq.com/clearbit or through HubSpot for a quote based on your data volume and use cases (enrichment, Reveal, form shortening, lead scoring). For HubSpot customers, Breeze Intelligence is available as a native add-on within HubSpot's product catalog — the most straightforward path if you're already on HubSpot. For non-HubSpot teams, Clearbit provides a direct API with comprehensive documentation, plus native integrations for Salesforce, Segment, Zapier, and other data infrastructure tools. During the sales conversation, define your primary use cases (real-time inbound enrichment, bulk CRM enrichment, visitor identification, form shortening, or API-grade enrichment for data pipelines) as these determine which products and credit volumes you'll need
• Set Up Enrichment (HubSpot / Breeze Intelligence): For HubSpot customers, activate Breeze Intelligence from the HubSpot marketplace and configure auto-enrichment for new contacts and companies — specifying which properties to populate (industry, company size, tech stack, funding, seniority, etc.) and which enrichment trigger to use (on contact creation, on form submission, or on manual request). Run a bulk enrichment job on your existing CRM database to populate missing firmographic data across historical records. Validate enrichment quality by reviewing a sample of enriched records against known accounts — check industry classification accuracy, company size accuracy, and contact-level seniority data. Configure enrichment confidence thresholds to control when Clearbit's data overwrites existing values in CRM records (useful when you have manually entered data you want to preserve)
• Configure Lead Scoring & Routing: With enriched firmographic data flowing into CRM records, build your ICP scoring model. Define the firmographic criteria that characterize your best-fit accounts — industry, company size range, funding stage, specific tech stack inclusions or exclusions, geography — and assign point weights to each attribute. In HubSpot, this translates directly into a lead scoring property that auto-calculates as enrichment data is added to records. Configure routing workflows that trigger on score thresholds: high-fit leads (above defined score threshold) route to immediate sales follow-up queues; medium-fit leads enroll in accelerated nurture sequences; low-fit leads enter standard nurture tracks. This automation replaces manual BDR qualification processes and ensures speed-to-lead for high-fit inbound is measured in minutes rather than hours
• Install Reveal for Website Visitor Identification: Add the Clearbit Reveal JavaScript snippet to your website (or activate the HubSpot native integration if using Breeze Intelligence) to begin capturing company-level visitor identification data. Configure alerts for high-priority conditions: target account visits, ICP-fit company visits to high-intent pages (pricing, demo, competitor comparison), or repeat visitors from the same company. Set up CRM workflows to create or update company records when Reveal identifies a visiting company — logging the visit activity, pages viewed, and visit frequency as CRM properties. Connect Reveal data to your advertising platforms (LinkedIn, Google) to build retargeting audiences of companies currently visiting your site. Configure sales alert notifications to notify reps when a named account in their territory visits a high-intent page
• Implement Form Shortening & Optimize Over Time: Activate Progressive Profiling on your key conversion forms (demo requests, trial signups, content downloads) to reduce form friction for visitors from known companies. Configure the fields to hide or pre-fill when a visitor's company is identified by Clearbit, keeping only the fields that collect data not already in Clearbit's database. Monitor form completion rate changes in the first 30 days to quantify the conversion rate improvement. Use Clearbit's API to track enrichment match rates (what percentage of form submissions are matched to Clearbit records) and credit consumption — adjusting enrichment triggers and confidence thresholds to optimize the balance between data completeness and credit efficiency. Review enrichment data quality quarterly and use Clearbit's re-enrichment capabilities to refresh records that may have become stale due to company changes

Clearbit Pricing

Clearbit (Breeze Intelligence for HubSpot) does not list pricing publicly. Pricing is volume-based and requires contacting HubSpot/Clearbit sales. No free plan advertised — demo/trial available on request. →