Clay

What is Clay

Clay is a growth tool built for GTM teams to automate data enrichment and lead workflows. It connects with 100+ data sources to keep your CRM and sales data accurate and up-to-date. People use Clay because it speeds up manual research and powers smart outreach with AI-driven insights and scoring.

Clay shines in sales prospecting, inbound lead enrichment, and targeted outbound campaigns. Teams see results fast, often saving hours weekly by automating lead scoring and updates. It fits smoothly into your tech stack by syncing with CRMs, email tools, and data warehouses for recurring updates.

Clay is not designed for managing full marketing campaigns or deep analytics but focuses on improving data quality and GTM workflows efficiently.

How Clay Works

Clay is a platform that assists with creative prospecting and lead generation. With access to more than 50 data sources, including live LinkedIn data, automated Google searches, website keyword searches, and job listing scraping, Clay helps users find potential customers.

Clay eliminates the need for messy CSVs, API keys, and tedious cross-checking by offering built-in sources for lead generation across the internet. It is designed to automate finding and qualifying leads.

In addition, Clay includes GPT-3 integration, which allows users to create personalized emails to communicate with prospects.

Key Features

Clay offers a comprehensive set of capabilities designed to transform your go-to-market workflows:

Who Should Use Clay

Clay is recommended for growth, sales, and RevOps teams who want to automate lead enrichment, build targeted lists, and improve outbound campaigns with unique data and AI, trusted by companies like OpenAI and Rippling.

Perfect For:

• Startups looking to scale their outbound efficiently
• SMBs wanting to automate manual research tasks
• Enterprise teams managing large-scale GTM operations
• Sales teams needing data enrichment and lead scoring
• RevOps professionals maintaining CRM hygiene

How to Use Clay

Upload or import leads, enrich data with 100+ providers, then automate personalized outreach and CRM updates using flexible workflows.

Step-by-Step Process:

• Import Leads: Upload or import leads from your CRM, CSV files, or any data source
• Enrich Data: Access 100+ data providers to enrich with emails, phone numbers, and firmographics
• AI Research: Use AI agents to research accounts, personalize outreach, and score leads
• Automate Actions: Push enriched data to your CRM and trigger outreach sequences automatically

Clay Pricing

Clay offers plans from Free to Pro, with credit-based pricing and Enterprise options. Scroll to explore all plans →