Bella

What is Bella

Bella is an AI sales agent purpose-built for LinkedIn and email outreach that automates the full cycle of personalized prospecting — from connection requests and follow-up messaging to inbox management and meeting booking — at one-sixth the cost of a human sales development representative. Bella's core differentiator is its AI-driven conversational personalization: rather than sending generic templates, Bella researches each prospect using their LinkedIn profile, activity data, posts, and engagement signals, then crafts tailored messages that reflect genuine knowledge of the prospect's situation, role, and context. This research-based personalization is what drives Bella's reported 4.5x boost in connection acceptance and reply rates compared to standard outreach automation, and what allows users to book 6 meetings from their first 25 outreach messages.

Bella handles the entire LinkedIn and email outreach workflow autonomously — sending personalized connection requests, managing multi-step follow-up sequences, monitoring replies in real time with an AI chatbot that handles initial prospect conversations, qualifying leads based on configured criteria, distributing relevant content to nurture prospects, and scheduling meetings directly into the sales rep's calendar. This end-to-end automation means sales professionals can maintain the appearance and quality of genuinely personalized human outreach at a scale that would be impossible to achieve manually — companies like Outsystems and Ceridian use Bella to run active LinkedIn prospecting programs that deliver consistent meeting volumes without proportional SDR headcount. Users typically report seeing their first booked meetings within a week of setup. Bella is backed by Antler and has built a track record of $46k+ revenue generated from early campaigns for new users.

Bella is not a CRM, a data enrichment tool, a cold email blasting platform, or a general multichannel sales engagement suite — it is a focused AI outreach agent built specifically for LinkedIn-first prospecting that requires a LinkedIn Sales Navigator subscription to operate. It is not designed for teams without an established LinkedIn presence or for organizations whose primary outreach channel is cold email rather than LinkedIn-led social selling. Teams wanting pure cold email automation should look at Instantly or Smartlead; teams wanting broader multichannel AI SDR capability beyond LinkedIn should consider Artisan or AiSDR instead.

How Bella Works

Bella's workflow begins with LinkedIn Sales Navigator integration — the platform connects to your Sales Navigator account via a Chrome extension and uses the prospect lists and search filters you define to identify and target the right prospects from LinkedIn's database. Before sending any message, Bella's AI researches each prospect using their LinkedIn profile, activity, posts, and engagement data to build a personalized context profile. This research layer is what enables Bella to craft outreach messages that feel genuinely tailored to each individual — referencing their specific role, company situation, recent content, or professional background — rather than generic templates that prospects immediately recognize as automated outreach.

Once the AI profile is built for a prospect, Bella initiates outreach with a personalized connection request and then executes a multi-step sequence across LinkedIn messages and email follow-ups, with each touchpoint timed and crafted based on the prospect's behavior and response patterns. When a prospect replies, Bella's AI chatbot handles the initial response — qualifying the prospect against your defined criteria, answering common questions, distributing relevant content or case studies, and managing the conversation until a human rep needs to step in or a meeting is ready to be booked. Bella monitors your inbox 24/7 and replies promptly to maintain conversation momentum, which is often the difference between a warm lead and a lost opportunity.

Key Features

Bella delivers an AI-powered LinkedIn and email outreach agent for startups, scale-ups, and SMBs who want personalized, conversational prospecting that books meetings at 1/6th the cost of a human SDR:

Who Should Use Bella

Bella is designed for B2B sales professionals, growth teams, and SDR-heavy organizations at startups, scale-ups, and SMBs whose primary prospecting channel is LinkedIn.

Perfect For:

• Individual B2B sales reps and account executives who rely on LinkedIn as their primary prospecting channel and want to dramatically increase outreach volume without sacrificing the personalization that earns connection acceptances and reply rates. Bella's AI researches each prospect individually — pulling context from their LinkedIn profile, recent posts, and activity — and generates genuinely tailored connection requests and follow-up messages rather than the obvious templated automation that prospects immediately tune out. The result: 4.5x higher connection and reply rates than standard LinkedIn outreach tools, and 6 meetings booked from the first 25 outreach messages for typical users
• Startups and scale-ups building their first outbound motion who want consistent meeting-booking capability without the cost or management overhead of hiring a full-time SDR. Bella's AI BDR plan at $899/user/month targets 45 meetings per 90 days — a meaningful pipeline contribution at a fraction of the $6,000–10,000/month cost of a human SDR when you factor in salary, benefits, tools, and ramp time. Backed by Antler, Bella has helped early-stage companies like those using their platform generate $46k+ in revenue from initial outreach campaigns
• SMBs where each sales rep needs to operate at 2–3x normal productivity without additional headcount. Bella's 24/7 inbox monitoring and AI chatbot reply management means prospects receive immediate, contextually appropriate responses at any hour — a capability impossible for individual human reps to replicate. The AI handles qualification, objection handling, and content distribution automatically, surfacing only warm, meeting-ready prospects for human rep follow-up rather than requiring reps to manually manage every conversation thread
• Sales teams already using LinkedIn Sales Navigator who want to extract significantly more pipeline from their existing Navigator investment. Bella integrates natively with Sales Navigator via Chrome extension — it works within the prospect lists, saved searches, and filters you've already built rather than requiring a separate database or contact upload workflow. This makes Bella particularly effective for teams with a well-defined ICP already mapped in Sales Navigator who want to convert more of those prospects into meetings
• Companies targeting decision-makers in industries where LinkedIn is the primary professional network — technology, SaaS, professional services, consulting, financial services, and enterprise B2B. Bella's LinkedIn-first design is optimized for environments where cold email alone suffers from inbox saturation and where a LinkedIn-led relationship approach yields significantly higher engagement rates than outbound email

How to Use Bella

Install the Bella Chrome extension, connect your LinkedIn Sales Navigator account, define your ICP and outreach preferences during onboarding, and let Bella begin sending personalized connection requests and follow-up sequences to your target prospects automatically.

Step-by-Step Process:

• Install Chrome Extension & Connect Sales Navigator: Start by visiting go.coldiq.com/bella to sign up and access Bella's Chrome extension. Install the extension in Chrome and authenticate it with your LinkedIn Sales Navigator account. This connection is the foundation of Bella's operation — it gives Bella access to your saved prospect lists, lead searches, and the contact data within Sales Navigator that it uses to identify, research, and outreach to prospects. Note: an active LinkedIn Sales Navigator subscription is a hard prerequisite for Bella and must be active before proceeding. If you don't have Sales Navigator, LinkedIn offers a 30-day free trial
• ICP Definition & Onboarding Configuration: Work through Bella's onboarding to define your Ideal Customer Profile — the specific job titles, company sizes, industries, geographies, and seniority levels you want to target. Configure your outreach sequence preferences: connection request messaging style, follow-up timing, number of touchpoints, email integration (connect your business email account for email follow-ups alongside LinkedIn messages), and escalation rules for when the AI should flag a prospect as ready for human handoff. Bella's team provides guidance during onboarding and monthly progress calls to help optimize these settings
• AI Prospect Research & Outreach Launch: Once configured, Bella begins autonomously working through your Sales Navigator prospect lists. For each prospect, the AI pulls their LinkedIn profile, recent posts, activity signals, company information, and professional background to build a personalized context profile. Using this research, Bella generates a tailored connection request message and queues the prospect into your outreach sequence. Bella manages LinkedIn's daily connection limits and outreach velocity automatically to keep your account safe and compliant with LinkedIn's usage policies
• AI Chatbot Inbox Management: When prospects accept your connection request and reply to Bella's messages, the AI chatbot takes over — responding promptly with contextually appropriate follow-ups that continue the conversation naturally. The AI qualifies prospects against your defined criteria, handles common objections, distributes relevant case studies or content assets you've pre-loaded, and schedules meetings directly into your calendar when a prospect confirms interest. Bella monitors your LinkedIn inbox and email 24/7, ensuring no response goes unanswered regardless of when prospects reply. Human reps receive a notification when a prospect is warm and meeting-ready — eliminating the need to monitor conversations manually
• Optimize with Monthly Progress Calls: Both the AI BDR and Scale plans include monthly progress calls with Bella's team. Use these sessions to review campaign performance metrics (connection acceptance rates, reply rates, meetings booked), identify which prospect segments and message variations are performing best, refine your ICP definition based on which accounts are converting, and adjust sequence timing and touchpoint content to improve results. Most users see their first booked meetings within a week of launch; consistent optimization through progress calls drives continued improvement in meeting volume over successive months

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Bella Pricing

Bella starts at $899/user/mo (AI BDR) for 1,500 prospects and 3 LinkedIn/email accounts targeting 45 meetings per 90 days. Scale plan available for larger teams. Trial available. →