B2B Rocket

What is B2B Rocket

B2B Rocket is an AI-powered sales automation platform built around autonomous AI agents that handle the entire outbound prospecting cycle: identifying prospects from a 4+ billion contact database, initiating personalized email and multichannel outreach, qualifying leads through automated chat sessions, and scheduling meetings directly onto sales reps' calendars. Rather than giving sales teams better tools to do prospecting themselves, B2B Rocket's model is to deploy AI agents that act as autonomous SDRs — working around the clock to research, contact, follow up, and qualify without human intervention at each step. The platform positions itself in the AI SDR / AI BDR category, competing with tools like Artisan, Overloop.ai, and Salesforge.

The core of the platform is the AI Agent builder: teams define their ICP (ideal customer profile), value proposition, and outreach sequences, and B2B Rocket's agents autonomously search the contact database, select matching prospects, craft personalized outreach, handle responses, qualify interest, and book meetings. The platform supports multichannel outreach (email, calls, social media) on higher-tier plans, and integrates with major CRMs including Salesforce (Unlimited plan), HubSpot, Zoho, and Zapier for data enrichment, validation, and pipeline management. Real-time analytics and reporting give visibility into campaign performance, reply rates, and meeting conversion metrics. Notable customers include MavenUp and Cheetah Learning, with claimed outcomes including $5M+ in pipeline growth and 25,000+ quality leads generated.

B2B Rocket is positioned for startups, agencies, and mid-market teams that want to scale outbound without proportionally growing their SDR headcount. Pricing starts at $599/user/yr (Basic) with annual billing only — there is no monthly option and no self-serve free trial, though a free demo is available. Setup complexity is rated "Senior" by ColdIQ, meaning it requires meaningful configuration effort to define agents, sequences, and ICP parameters before campaigns go live. It is not a CRM replacement, not suited for non-B2B contexts, and not designed for teams needing complex CRM workflows beyond outbound sequencing.

How B2B Rocket Works

B2B Rocket operates through autonomous AI agents that you configure once and then run continuously. The workflow moves from ICP definition → prospect discovery → outreach execution → lead qualification → meeting booking, with AI handling each stage without requiring manual rep involvement per prospect.

You begin by building AI Agents in the platform: define your target customer profile (industry, company size, job titles, geographies, technographics), specify your value proposition and key messaging, and configure outreach sequences (number of touchpoints, timing intervals, channel priorities). The agents then search B2B Rocket's 4+ billion contact database for prospects matching your ICP — filtering and scoring leads based on firmographic fit and engagement potential. Outreach is generated using AI personalization that tailors messaging to each prospect's profile, with the system handling email sending, follow-up sequences, and response handling automatically. On multichannel plans (Scale+), agents can engage across email, phone calls, and social media simultaneously.

When a prospect responds, B2B Rocket's AI conducts qualifying chat sessions — asking discovery questions, assessing fit, and gauging intent — before routing qualified leads to your CRM and scheduling meetings directly onto rep calendars. The platform enriches and validates contact data in real time, ensuring bounce rates stay low and outreach hits verified addresses. Real-time analytics dashboards surface performance by campaign, agent, channel, and sequence step, enabling optimization of subject lines, messaging, and ICP targeting over time. CRM integrations (Salesforce on Unlimited plan; HubSpot, Zoho, Zapier across tiers) keep pipeline data synchronized without manual entry.

Key Features

B2B Rocket combines autonomous AI agents, a 4+ billion contact database, and multichannel outreach automation to run outbound prospecting around the clock — without manual rep involvement per prospect:

Who Should Use B2B Rocket

B2B Rocket is for startups, agencies, and mid-market teams that want to automate the full outbound prospecting cycle — from lead discovery to meeting booking — without hiring additional SDRs. The "Senior" setup complexity means teams should expect a meaningful onboarding investment before campaigns run effectively.

Perfect For:

• Growth-stage startups and scale-ups that need pipeline volume without SDR headcount costs — the core B2B Rocket value proposition is replacing or augmenting human SDRs with AI agents that run continuously at a fixed annual cost. For a startup that needs to generate 50–100 qualified meetings per month but cannot afford a team of SDRs (each costing $50K–$80K/yr in salary plus benefits), B2B Rocket's $599–$1,349/yr pricing represents a fraction of the headcount cost. The AI agents work 24/7 without management overhead, vacation time, or ramp-up periods, making it particularly attractive for early-stage companies in the growth phase that need to test outbound at scale quickly. Notable use case: MavenUp and Cheetah Learning are cited as customers achieving 25,000+ quality leads and $5M+ pipeline growth through the platform
• Agencies running outbound campaigns for multiple clients — B2B Rocket's custom/whitelabel tier is explicitly designed for agency use, offering white label options, custom organization seats, and done-for-you (DFY) account setup. Agencies managing outbound for 5–20 clients can configure separate AI agents per client, each with client-specific ICP definitions, messaging, and sequences, all managed from a single platform. The whitelabel option allows agencies to present the platform under their own brand to clients. The per-team (not per-seat) pricing on Scale and higher tiers makes it cost-effective to add additional team members accessing the same workspace without incremental seat costs per person
• Mid-market sales teams supplementing human SDRs with AI-driven top-of-funnel — for teams with existing SDRs, B2B Rocket can handle high-volume, lower-touch prospecting at scale (cold outreach to large prospect lists matching broad ICP criteria) while human reps focus on higher-value activities like working warm replies, running discovery calls, and closing. The AI agents handle the volume game — thousands of initial contacts per month — while surfacing the small percentage of genuinely interested prospects for human follow-up. The Unlimited plan's Salesforce integration and 25,000 contacts/month capacity is designed for this mid-market scale. Real-time analytics allow sales managers to track which agent configurations, sequences, and ICP segments are producing the highest meeting conversion rates
• B2B companies wanting to test multichannel outbound without building separate channel infrastructure — on the Scale and Unlimited plans, B2B Rocket's agents engage prospects across email, calls, and social media within a single platform and campaign sequence. This is valuable for teams that want to test whether adding LinkedIn touches or phone calls to an email sequence improves response rates, without investing in separate tools (a LinkedIn automation tool, a sales dialer, and a cold email platform) and the orchestration overhead of managing them separately. The AI voice agent feature (60 minutes included on Unlimited) enables AI-powered phone outreach as part of the multichannel mix
• Teams that want a contact database plus outreach execution in one platform — unlike tools like Instantly or Smartlead that require teams to source their own contact lists separately, B2B Rocket bundles a 4+ billion contact database directly into the platform. Teams define their ICP criteria and B2B Rocket's agents both find and contact prospects within the same workflow. This all-in-one approach eliminates the need for a separate data provider (Apollo, ZoomInfo, Lusha) for top-of-funnel prospecting, though teams with very specific niche ICP requirements may still benefit from layering external enrichment tools on top

How to Use B2B Rocket

Book a free demo at go.coldiq.com/b2brocket to explore the platform with guided walkthrough, then work with the B2B Rocket onboarding team to configure your AI agents, define ICP parameters, and launch your first outreach campaigns. Setup complexity is rated "Senior" — expect a few days of configuration before campaigns go live effectively.

Step-by-Step Process:

• Book Demo and Select Your Plan: B2B Rocket does not offer a self-serve free trial — start by booking a free demo at go.coldiq.com/b2brocket to see the platform in action with personalized guidance on how it fits your use case. During the demo, the B2B Rocket team will walk through the AI agent builder, contact database search, and campaign setup process. Choose your plan based on contact volume needs: Basic ($599/user/yr) for solo users needing 2,000 contacts/month and email-only outreach; Scale ($974/team/yr) for teams needing 10,000 contacts/month, multichannel outreach, A/B testing, and up to 5 mailboxes; Unlimited ($1,349/team/yr) for teams needing 25,000 contacts/month, Salesforce integration, 20 deal pipelines, and AI voice capabilities; Custom for agencies needing whitelabel, DFY setup, and unlimited agents. All plans are billed annually only.
• Define Your ICP and Build AI Agents: After onboarding, access the AI Agent builder to configure your prospecting agents. Define your ideal customer profile with precision: target industries, company size ranges (employee count, revenue), geographies, job titles and seniority levels, and technographic criteria (specific tools your prospects use). The more precisely defined your ICP, the higher the relevance of contacts the agent surfaces from the 4+ billion contact database. Configure your outreach messaging: write your value proposition, key pain points you address, social proof points (customer names, outcomes), and desired call-to-action. The agent uses these inputs to generate personalized outreach at scale. Set sequence parameters: number of follow-up touchpoints, timing intervals between touches, and channel priority order (email first, then phone/social on multichannel plans).
• Configure Email Infrastructure and CRM Integration: Connect your sending mailboxes to B2B Rocket — the Basic plan supports 1 mailbox user, Scale supports 5, and Unlimited supports 5 as well. For cold email deliverability, ensure your sending domains are properly warmed up before launching high-volume campaigns (B2B Rocket recommends using its integrated email warmup capabilities). Connect your CRM: HubSpot and Zoho are available across tiers; Salesforce integration is available on the Unlimited plan; Zapier enables custom integration with other tools across all paid plans. Map the fields you want synchronized between B2B Rocket and your CRM — contact data, outreach activity, lead status, meeting booked dates — so pipeline stays current without manual data entry.
• Launch Campaigns and Monitor AI Agent Performance: Once your ICP, messaging, and infrastructure are configured, activate your AI agents to begin prospecting. Agents autonomously search the contact database for matching prospects, generate personalized outreach, manage sending schedules across your mailboxes, handle initial replies, conduct qualifying conversations, and book meetings on your calendar. Monitor real-time analytics in the dashboard: open rates, reply rates, positive response rates, meetings booked per agent per week, and cost per meeting booked. Use A/B testing (Scale+) to test subject line variants, messaging angles, and sequence structures to identify what resonates best with your ICP. Review the lead qualification data from AI chat sessions to assess whether the agents are correctly qualifying and disqualifying leads against your ICP criteria.
• Optimize and Scale: Use the performance analytics to continuously refine your AI agent configurations. If open rates are low, test new subject lines. If reply rates are low but opens are high, revise the value proposition or call-to-action. If meetings are booking but not converting to pipeline, review the qualification criteria the agents are using. Scale by adding additional agents targeting different ICP segments, geographic markets, or product use cases. Access training resources via B2B Rocket's weekly webinars, help center, and 1-on-1 voice/video support to accelerate optimization. For agencies on the Custom plan, use the DFY (done-for-you) account setup service to have the B2B Rocket team configure campaigns on behalf of clients, reducing agency operational overhead.

B2B Rocket Pricing

B2B Rocket starts at $599/user/yr (Basic · 2K contacts/mo). Scale $974/team/yr (10K contacts · multichannel). Unlimited $1,349/team/yr (25K contacts · Salesforce · AI voice). Custom pricing available. Free demo. →