Attention

What is Attention

Attention is an AI-powered sales platform designed to help revenue teams automate tedious sales tasks and dramatically improve performance through intelligent automation and real-time coaching. It records and transcribes every sales call, email, and meeting interaction, then deploys AI agents to automatically handle follow-ups, update CRM records, generate coaching scorecards, and provide actionable insights. This automation saves sales reps over 50% of their time on manual administrative work, allowing them to focus exclusively on high-value selling activities that drive revenue.

What makes Attention particularly powerful is its combination of automation depth and coaching intelligence. Teams using Attention see measurable results within weeks: faster rep onboarding (reducing ramp time by up to 40%), more accurate sales forecasting through comprehensive call analysis, and improved win rates from data-driven coaching. The platform integrates seamlessly with over 200 tools including major CRMs (Salesforce, HubSpot, Pipedrive), video conferencing platforms (Zoom, Google Meet, Microsoft Teams), and communication tools, making it a central intelligence layer across your entire go-to-market tech stack.

Attention is not a standalone CRM, full data enrichment platform, or prospecting tool — it focuses specifically on sales execution optimization through call intelligence and workflow automation. Teams needing comprehensive contact databases, lead generation capabilities, or marketing automation should integrate Attention with complementary tools like Apollo, Clay, or HubSpot. Attention's sweet spot is B2B sales teams making 20+ calls per week who want to eliminate admin work, coach reps systematically using actual call data, and improve forecast accuracy through complete visibility into customer conversations.

How Attention Works

Attention operates across three core layers: conversation intelligence, workflow automation, and coaching analytics — all powered by AI that learns from your best sales conversations and automatically applies insights across your team.

Conversation Intelligence: Automatically joins and records all scheduled sales calls across Zoom, Google Meet, Microsoft Teams, and other platforms; transcribes conversations in real-time with speaker identification and conversation tagging; analyzes talk time, question patterns, objection handling, and competitive mentions using natural language processing; identifies key moments (pricing discussions, objections, buying signals) and surfaces them for review; integrates with email and calendar systems to capture complete customer interaction history. Workflow Automation: AI agents automatically draft personalized follow-up emails after each call based on conversation content and next steps; updates CRM fields (deal stage, next steps, key contacts, notes) without manual data entry; triggers automated sequences based on conversation outcomes (send case study after competitor mention, schedule demo after product interest); generates meeting summaries and shares with stakeholders automatically; creates tasks and reminders for sales reps based on commitments made during calls. Coaching Analytics: Automatically generates coaching scorecards for every call using customizable frameworks that measure objection handling, discovery quality, talk-to-listen ratios, and adherence to your sales methodology; identifies top performers and surfaces winning behaviors that can be replicated across the team; provides rep-level performance dashboards tracking improvements over time; enables managers to review calls efficiently with AI-highlighted key moments rather than watching entire recordings; delivers real-time coaching suggestions during calls to help reps course-correct conversations.

Key Features

Attention delivers comprehensive sales intelligence and automation combining call recording, AI-powered analysis, workflow automation, and systematic coaching designed to eliminate manual work and improve win rates:

Who Should Use Attention

Attention is built for B2B sales teams, revenue leaders, and sales operations professionals who want to eliminate administrative burden, coach reps systematically using real conversation data, and improve forecast accuracy through complete visibility into customer interactions.

Perfect For:

• Mid-market and enterprise B2B sales teams conducting 20+ customer calls per week across complex sales cycles — Attention's automated CRM updates and follow-up generation save experienced AEs 20-30 minutes per call (10+ hours per week), while its coaching scorecards help managers systematically improve rep performance without manually reviewing hours of recordings. Companies like Crunchbase and Aspire Technologies use Attention to scale their sales operations without proportionally scaling administrative overhead. The platform's ability to identify winning behaviors from top performers and systematically replicate them across the team accelerates consistent execution of proven sales methodologies
• Sales leaders and revenue operations teams struggling with inaccurate forecasting and limited visibility into deal health — Attention's comprehensive call analysis provides unprecedented insight into actual customer sentiment, competitive threats, and deal risks that traditional CRM data misses. By analyzing every conversation for buying signals, objections, and competitive mentions, sales leaders can identify deals at risk weeks earlier than manual pipeline reviews would reveal. The platform's performance dashboards show exactly which reps are executing the sales methodology correctly and which need targeted coaching, enabling data-driven performance management at scale
• Fast-growing sales organizations onboarding multiple new reps simultaneously — Attention dramatically reduces ramp time by automatically generating coaching scorecards showing exactly where new reps deviate from best practices. Rather than managers manually reviewing calls (which doesn't scale), new reps receive immediate feedback on every call with specific improvement areas highlighted. Organizations report reducing new rep ramp time by 30-40% simply from the systematic coaching Attention enables. The platform's library of top performer calls and winning conversation patterns provides new hires with concrete examples to model, accelerating skill development
• Sales teams with complex products or technical sales requiring detailed discovery and objection handling — Attention's conversation analysis tracks whether reps are asking the right discovery questions, addressing technical objections effectively, and positioning value propositions correctly. For technical sales where missing key discovery questions can derail deals months later, Attention's automated scorecards ensure consistent discovery execution. The platform also identifies when technical objections arise repeatedly, enabling product and sales enablement teams to develop better collateral and training to address these patterns proactively
• Revenue teams using multiple sales tools (CRM, video conferencing, email, sales enablement) seeking a unified intelligence layer — Attention's 200+ integrations connect conversations to every system in your stack, automatically enriching CRM records with conversation insights, triggering email sequences based on call outcomes, and providing conversation context to your entire go-to-market team. This eliminates the "rep as data entry clerk" problem where valuable selling time is spent updating systems rather than engaging prospects. Teams consistently report that Attention serves as the connective intelligence layer that makes their entire tech stack work together cohesively

How to Use Attention

Connect Attention to your calendar, CRM, and video conferencing tools to automatically record calls, generate AI coaching scorecards, update CRM fields, and draft follow-up emails after every customer conversation — all without manual intervention.

Step-by-Step Process:

• Initial Setup & Integrations: Visit www.attention.tech and request a demo to get started with your customized implementation plan. Connect Attention to your primary CRM (Salesforce, HubSpot, Pipedrive, or others from their 200+ integrations) — this enables automatic bidirectional data sync between conversations and deal records. Integrate with your calendar system (Google Calendar, Outlook) so Attention can automatically join scheduled sales calls. Connect your email platform to enable automated follow-up generation. Link video conferencing tools (Zoom, Google Meet, Microsoft Teams) to enable automatic call recording and transcription. The integration process typically takes 30-60 minutes with guidance from Attention's implementation team
• Configure AI Agents & Scorecards: Set up your coaching scorecards by defining the key behaviors and methodologies your team should execute on calls — Attention provides templates for common frameworks (MEDDIC, SPIN Selling, Challenger Sale, etc.) that can be customized to your specific process. Configure AI agents to handle specific workflows: follow-up email generation (define tone and typical content patterns), CRM field updates (specify which fields to auto-populate from conversations), task creation (set rules for when reminders or follow-up tasks should be created). Define your sales stages and the conversation characteristics that should trigger stage progression or alerts. Customize conversation topics to track (competitor mentions, specific product features, pricing discussions, objections) relevant to your business
• Train Your Team: Conduct a brief team training session (typically 30 minutes) showing reps how to access their coaching scorecards, review call highlights, and use AI-generated follow-ups. Have reps review their first few coaching scorecards with their managers to calibrate on what "good" looks like according to the scorecard criteria. Encourage managers to use Attention's call library to identify and bookmark exemplary calls that demonstrate best practices — these become training resources for the entire team. Set expectations around CRM hygiene: with Attention automatically updating fields, reps should verify accuracy rather than manually entering data. Establish a cadence for managers to review team-wide trends in the analytics dashboard (weekly is typical)
• Optimize Workflows Based on Data: After 2-3 weeks of usage, review aggregate coaching scorecard data to identify common strengths and weaknesses across the team — this reveals where focused training or process changes will have the highest impact. Analyze conversation patterns to understand which objections arise most frequently and whether current positioning is effective. Identify top performers using the analytics dashboard and have managers review their calls to extract specific tactics and language that can be systematically taught. Refine your AI agent configurations based on rep feedback: if follow-up emails need consistent edits, adjust the tone or content guidelines; if certain CRM fields are being populated incorrectly, recalibrate the field mapping. Use deal risk indicators from conversation analysis to implement earlier pipeline reviews for at-risk opportunities
• Scale & Continuous Improvement: As your team grows, leverage Attention's systematic coaching to onboard new reps faster — new hires immediately get objective feedback on every call rather than waiting for manager availability. Expand usage to other customer-facing teams (customer success, account management, presales engineering) who can benefit from the same conversation intelligence and automation. Build playbooks for common scenarios (objection handling, competitive positioning, technical discovery) directly from your library of successful calls captured in Attention. Integrate Attention's insights into your quarterly business reviews to quantitatively track sales methodology adoption and its correlation with win rates. Continuously refine your coaching scorecards as your product, market, or sales approach evolves to ensure they remain aligned with business priorities

Attention Pricing

Attention's pricing is not publicly listed. Contact their sales team for custom pricing based on your team size and specific needs. Trial available upon request. →