Artisan

What is Artisan

Artisan is an AI BDR platform built around Ava — an AI sales agent that automates the manual, repetitive work of outbound prospecting: finding prospects, researching accounts, personalizing outreach messages, executing email and LinkedIn sequences, warming up email domains, and identifying intent signals. Rather than acting as a tool that a sales rep configures and monitors, Ava is designed to operate as a digital team member — capable of being onboarded in approximately 10 minutes and immediately deploying against a defined ICP without requiring ongoing manual oversight for each step of the outbound workflow.

At the platform level, Artisan combines a B2B database of over 300 million verified contacts across 200+ countries with intent signal detection, multi-channel outreach automation across email and LinkedIn, built-in email domain warmup and deliverability optimization, and CRM integrations including HubSpot and Salesforce. The platform is backed by Y Combinator with $25M in Series A funding and positions itself as a consolidation platform — replacing the patchwork of separate tools (data provider + email sequencer + warmup tool + LinkedIn automation) that outbound teams typically maintain. Ava claims to handle approximately 80% of traditional BDR tasks automatically, reducing the need for large outbound headcount.

Artisan is not a self-serve, flat-rate cold email tool or a transparent published-pricing platform — pricing requires a sales consultation and annual contracts are standard. It is best suited for B2B outbound teams that want to significantly reduce BDR headcount costs, teams exploring AI-native outbound workflows, and organizations willing to invest in a consolidated AI BDR platform rather than managing multiple point solutions. Teams wanting transparent pricing, LinkedIn-only automation, or affordable self-serve cold email should look at Instantly, Apollo, or Lemlist instead.

How Artisan Works

Artisan centers on Ava, the AI BDR who handles the full outbound workflow. Ava starts by searching the 300M+ B2B contact database to find leads matching the ICP criteria defined during onboarding — filtering by job title, industry, company size, geography, technographics, and intent signals to surface accounts showing active buying behavior rather than just fitting a static firmographic profile. For each prospect, Ava conducts automated account research — pulling data from the database, LinkedIn, company websites, and other sources — to build a profile rich enough to generate genuinely personalized outreach rather than generic templates.

Ava then executes multi-channel outreach sequences across email and LinkedIn: sending personalized connection requests, crafting tailored email copy based on the research brief, managing follow-up timing and sequence logic, and handling deliverability optimization (including domain warmup) automatically. On the backend, Artisan's platform continuously runs A/B testing on message variants and subject lines, using performance data to improve results over time. CRM integrations with HubSpot and Salesforce keep contact records and engagement data synchronized automatically. The full process — from ICP definition to first prospect outreach — is designed to deploy in approximately 10 minutes after initial onboarding.

Key Features

Artisan delivers a consolidated AI-driven outbound sales platform with AI BDR Ava automating 80% of BDR tasks — from prospect discovery and account research to personalized multi-channel outreach:

Who Should Use Artisan

Artisan is built for outbound B2B sales teams that want to automate the manual, repetitive work of prospecting and outreach — reducing dependence on large BDR teams while maintaining or increasing outbound pipeline output.

Perfect For:

• B2B sales teams looking to reduce BDR headcount costs — Ava is explicitly positioned as a replacement or supplement for human BDRs, handling the tasks (prospecting, research, email drafting, sequence management, follow-ups) that would otherwise consume multiple FTEs. For startups and growth-stage companies where the economics of hiring, training, and ramping BDRs are prohibitive, Artisan offers an AI-native alternative that can operate at scale from day one
• Outbound teams consolidating their tool stack — teams currently paying separately for a data provider (ZoomInfo, Apollo), an email sequencer (Outreach, Salesloft), a warmup tool (Mailreach), and a LinkedIn automation tool (Expandi, HeyReach) can potentially replace all four with Artisan's consolidated platform. The consolidation value is most compelling for organizations paying enterprise pricing across multiple point solutions
• Sales leaders exploring AI-native outbound workflows — Artisan represents one of the more complete implementations of the AI digital worker model in B2B sales. For organizations that want to evaluate what fully automated AI-driven outbound looks like in practice — with a real platform backed by Y Combinator and $25M in Series A funding — Artisan is one of the leading options to benchmark
• Mid-market B2B companies in technology, e-commerce, healthcare, and financial services — sectors with structured, repeatable outbound motions and clearly defined ICPs where AI personalization and intent signal targeting can generate consistent pipeline. Companies with highly consultative, relationship-driven sales processes may find AI-generated outreach less effective in their specific context
• Teams that need fast deployment without complex setup — Artisan's 10-minute onboarding via a conversational setup flow (users explain their requirements to Ava, who configures the workflow based on that input) is faster than building multi-tool outbound stacks from scratch. For teams needing to launch outbound quickly without dedicated sales ops resources, this rapid deployment model is a meaningful differentiator

How to Use Artisan

Request a demo at go.coldiq.com/artisan, complete Ava's 10-minute onboarding, define your ICP and campaign objectives, connect your email accounts and CRM, then let Ava handle prospect discovery, research, personalized outreach, and sequence management automatically.

Step-by-Step Process:

• Book Demo & Onboarding: Visit go.coldiq.com/artisan to book a demo with Artisan's sales team and explore pricing for your volume tier. After signing up, complete Ava's onboarding — a conversational setup where you explain your company, value proposition, target market, and outreach goals. Ava uses this input to configure your ICP targeting criteria, messaging approach, and campaign structure. This is designed to complete in approximately 10 minutes
• Define ICP & Intent Targeting: Refine your targeting parameters in the Artisan dashboard — job titles, seniority, industries, company sizes, geographies, and technologies. Enable intent signal detection to prioritize accounts showing active buying signals: job postings, technology changes, funding events, or engagement activity that indicates in-market behavior. Artisan's 300M+ database is searched against these criteria to surface your initial prospect list
• Connect Email Accounts & CRM: Connect your sending email accounts (Gmail/Google Workspace or Microsoft 365/Outlook). Artisan's built-in warmup system automatically maintains inbox health. Connect your CRM (HubSpot or Salesforce) for bidirectional sync — contact records, engagement data, and sequence activity flow automatically without manual exports. Connect Slack for activity notifications
• Review Messaging & Launch: Review and customize the email and LinkedIn message templates Ava has drafted based on your onboarding inputs. Configure sequence preferences: number of touches, timing between steps, LinkedIn connection request copy, follow-up logic. Artisan's A/B testing engine automatically tests subject line variants and message variations, using performance data to optimize toward higher reply rates. Activate your campaigns and let Ava run the sequences
• Monitor & Route Warm Leads: Track campaign performance through the Artisan dashboard: open rates, reply rates, LinkedIn acceptance rates, meetings booked, and pipeline attribution. Route warm leads — prospects who replied positively — to your human sales reps for follow-up and discovery calls. Use Artisan's A/B test results and messaging performance data to continuously refine targeting and copy. Supercharge and Blitzscale plans include dedicated support (white-glove onboarding and account manager respectively) for ongoing optimization guidance

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Artisan Pricing

Artisan uses custom pricing based on outreach volume — Accelerate, Supercharge, Blitzscale. No free trial. Demo available. →