6sense

What is 6sense

6sense is an Account-Based Marketing (ABM) and revenue intelligence platform that helps B2B sales, marketing, and revenue operations teams identify in-market accounts, predict buying intent, and orchestrate coordinated multi-channel engagement across advertising, email, and sales outreach — all powered by AI. The platform is built around a core premise: the majority of the B2B buying journey happens anonymously, before a prospect ever fills out a form or speaks to a sales rep. 6sense captures those anonymous signals — web behavior, content consumption, third-party intent data, technographic signals, and more — synthesizes them using its Revenue AI engine, and surfaces accounts that are actively in a buying cycle, prioritized by their predicted purchase readiness and the stage of their buying journey.

6sense operates as a full GTM intelligence layer sitting above your CRM, marketing automation, and sales engagement tools. It does not replace those systems — it enhances them by providing the data and AI-driven prioritization that tells your teams which accounts to focus on, what messages to deliver, which channels to activate, and when to engage. The platform includes: predictive account scoring and buying stage classification, intent signal capture from first- and third-party sources, dynamic audience segmentation for ad targeting (display, LinkedIn, programmatic), AI email agents that automate outreach to in-market accounts, form shortening to reduce friction on inbound conversions, visitor identification for anonymous website traffic, and a B2B contact and company data layer for enrichment. Setup complexity is rated Senior — 6sense requires meaningful RevOps investment to configure data integrations, scoring models, and campaign orchestration properly.

6sense is not a cold email tool, a simple CRM, or a standalone prospecting database. It is an enterprise-grade ABM intelligence platform built for organizations that run coordinated marketing and sales plays across multiple channels and need AI-driven account prioritization to make those plays efficient. It is used by Ramp and other high-growth companies managing large TAMs where knowing which accounts are actively in-market is the difference between efficient pipeline generation and wasted spend. Teams without existing marketing programs, CRM infrastructure, or meaningful web traffic will find better value in simpler, more accessible tools.

How 6sense Works

6sense operates as a signal aggregation and AI orchestration engine layered across your existing GTM stack. It captures intent signals from trillions of daily data points — first-party website behavior (via the 6sense tracking pixel), third-party intent signals (content consumption, topic research, competitor engagement across the broader web), technographic signals (tech stack installs and changes), CRM and MAP data, and firmographic attributes — and feeds all of that into its Revenue AI engine, which cleans, normalizes, and scores the data to produce account-level buying stage predictions and contact-level engagement recommendations.

At the account level, 6sense classifies each target account into a buying stage — Awareness, Consideration, Decision, or Purchase — based on observed signal patterns, historical conversion data from your pipeline, and predictive models trained on your ICP. Accounts predicted to be in the Decision or Purchase stage are surfaced as high-priority targets for immediate engagement. At the channel level, 6sense activates these prioritized accounts across advertising (display ads, LinkedIn ads, programmatic retargeting all served to dynamic 6sense audiences), email (AI email agents that send personalized outreach to in-market contacts), and sales outreach (prioritized account lists and recommended contacts pushed to CRM/SEP for rep follow-up). The result is coordinated ABM: marketing runs ads to accounts that are in-market, sales receives prioritized lists of those same accounts with recommended talking points, and both motions reinforce each other. End-to-end attribution reporting ties account engagement, pipeline creation, and revenue back to 6sense-driven activities.

Key Features

6sense delivers a comprehensive ABM and revenue intelligence stack combining intent data, predictive AI, audience targeting, and automated outreach in one platform:

Who Should Use 6sense

6sense is recommended for B2B marketing, sales, and revenue operations teams at SMBs, mid-market, and enterprise companies that want to use AI-driven intent data and predictive scoring to focus their GTM resources on accounts that are actively in a buying cycle — and to coordinate marketing and sales engagement across those accounts at scale.

Perfect For:

• Enterprise and mid-market B2B companies running coordinated account-based marketing programs — 6sense is purpose-built for organizations that have moved beyond lead-based marketing and want to run account-based programs where marketing and sales coordinate engagement on the same prioritized account list. The platform's strength is in creating a shared, AI-prioritized target account view that both marketing (running ads, nurture, content) and sales (running outreach, prioritizing call lists) work from simultaneously. For companies with large TAMs where knowing which accounts are in-market at any given moment is the key to efficient pipeline generation, 6sense's predictive buying stage classification provides the prioritization intelligence that makes ABM executable at scale without proportional headcount growth
• Demand generation and marketing teams that want to eliminate wasted ad spend by targeting only in-market accounts — 6sense's dynamic audience capabilities allow marketing teams to serve display ads, LinkedIn ads, and programmatic retargeting exclusively to accounts that 6sense has identified as actively researching solutions in your category. Rather than broad awareness campaigns that reach accounts regardless of buying readiness, 6sense-powered advertising targets accounts at the Decision and Purchase buying stages — dramatically improving ad efficiency and reducing cost per pipeline dollar. For marketing teams managing significant ad budgets across LinkedIn and programmatic channels, the ability to restrict spend to in-market accounts can produce step-change improvements in pipeline ROI
• Sales and RevOps teams that want AI-driven account prioritization to focus rep time on the highest-conversion opportunities — 6sense's Revenue AI for Sales layer surfaces the accounts with the highest predicted purchase probability, recommends the right contacts to engage at each account, and provides talking points and intent context to reps before outreach. This transforms daily rep prioritization from "work your territory alphabetically" to "engage these 15 accounts that the AI predicts are in an active buying cycle right now." For sales teams managing large territories where rep capacity is the constraint, AI-driven prioritization can meaningfully improve conversion rates by ensuring rep time is concentrated on the accounts most likely to close
• Revenue operations teams that want unified attribution and pipeline intelligence across marketing and sales channels — 6sense's end-to-end attribution framework connects marketing touches (ad impressions, content consumption), sales activities (emails, calls, meetings), and pipeline outcomes (opportunities created, deals closed) to 6sense-identified account activity. For RevOps teams responsible for measuring and improving GTM efficiency, this unified attribution model provides the cross-channel visibility needed to optimize resource allocation between marketing and sales investments. The platform's account-level reporting is particularly valuable for organizations that have moved away from lead-based metrics toward account-based pipeline measurement
• SMBs and growing teams that want a free entry point into intent data and sales intelligence — 6sense's free Sales Intelligence plan provides 50 data credits per month for basic company and contact lookups, making it accessible to smaller teams that want to explore intent-driven prospecting without an enterprise commitment. The free plan is meaningfully limited compared to paid tiers (no predictive scoring, no advertising, no AI email agents) but serves as a credible evaluation path for teams that want to understand 6sense's data quality before engaging with sales on a paid plan. Growing teams can start free and upgrade to paid modules as their ABM program matures

How to Use 6sense

Start with 6sense's free Sales Intelligence plan at go.coldiq.com/6sense to explore the platform's data quality and intent signal capabilities, or book a demo to evaluate the full paid platform. Paid plans are custom-priced based on modules and seat count. Once onboarded, connect your CRM and MAP, configure your ICP and target account list, and let 6sense's Revenue AI engine begin scoring accounts and surfacing in-market opportunities for coordinated marketing and sales engagement.

Step-by-Step Process:

• Start Free or Book a Demo: Access 6sense's free Sales Intelligence plan at go.coldiq.com/6sense — the free tier includes 50 data credits per month for company and contact lookups, providing a genuine entry point into 6sense's data layer without a sales conversation. For the full platform (predictive scoring, advertising audiences, AI email agents, visitor identification, form shortening), book a demo with the 6sense sales team. Paid plans are custom-priced based on the modules you select (Sales Intelligence, Conversational Email, Revenue AI for Sales, Advertising) and your data credit volume and seat count. Given the platform's sophistication, the demo and onboarding process includes configuration support from 6sense's customer success team. Learn the platform through 6sense's guides, marketing resources, AI user guides, and demo sessions provided on their website
• Connect Your GTM Stack: During onboarding, integrate 6sense with your CRM (Salesforce, HubSpot), marketing automation platform (Marketo, Pardot, HubSpot), and sales engagement platform (Outreach, Salesloft). Install the 6sense tracking pixel on your website to begin capturing first-party visitor behavior data. These integrations are foundational — 6sense's predictive models are trained on your historical pipeline data (which accounts converted, at what buying stage, with what signal patterns), so the accuracy of the AI improves over time as it ingests more of your CRM history and observes account behavior patterns against your specific ICP. Connect advertising accounts (LinkedIn, programmatic DSPs) to enable audience activation
• Define Your ICP & Target Account List: Configure your Ideal Customer Profile within 6sense — the firmographic attributes (industry, company size, geography, revenue), technographic signals (tech stack installs), and behavioral patterns that define your best-fit accounts. Build or import your target account list. 6sense will begin monitoring all accounts on your TAL for intent signals and scoring them against your ICP. The platform's predictive models classify each account into a buying stage (Awareness, Consideration, Decision, Purchase) based on observed signal patterns — this buying stage classification is the core output that drives all downstream prioritization and activation. Invest time in ICP configuration; the more precisely you define your best-fit customer profile, the more accurately 6sense's AI will prioritize accounts
• Activate Marketing Channels — Ads & Email: Build dynamic advertising audiences from 6sense's prioritized account segments — for example, "all accounts in the Decision or Purchase buying stage" — and activate those audiences across LinkedIn Sponsored Content, display advertising networks, and programmatic channels. 6sense automatically updates these audiences as account buying stages change, ensuring ad spend is always concentrated on the most in-market accounts. Enable 6sense's Conversational Email module to deploy AI email agents that send personalized outreach to identified contacts at in-market accounts, with messaging tailored to the account's buying stage and observed intent signals. Use form shortening on your website's key conversion pages to reduce friction for visitors from high-priority accounts
• Enable Sales Prioritization & Monitor Attribution: Push 6sense's prioritized account lists and buying stage predictions to your CRM and SEP so sales reps work from an AI-ranked account view every day. Revenue AI for Sales surfaces the highest-priority accounts, recommends the right contacts to engage, and provides intent context and talking points that help reps open conversations with relevance. Monitor performance through 6sense's attribution dashboard — track account engagement (ad impressions, email opens, website visits), pipeline created from 6sense-identified accounts, and revenue influenced by 6sense-driven activities. Use this data to refine ICP configuration, buying stage thresholds, and channel mix over time. 6sense's customer success team and resource library support ongoing program optimization

6sense Pricing

6sense offers a free Sales Intelligence plan (50 data credits/mo). Paid tiers are custom-priced based on modules, data credits, and seats. Contact sales for a quote. Demo available. →